The Criteria for Being Ultra Custom Hair Replacement

Ultra-custom hair replacement uses methods dedicated to getting the most satisfactory esthetic result for the hair loss sufferer. Its philosophy is totally at odds with the rest of the industry. While ultra-custom requires that procedures be performed perfectly without taking shortcuts, the rest of the industry uses nothing but shortcuts.

Ultra-custom practitioners see hair replacement as an art form. They use today's most-advanced technologies, never forgetting that they are artists, working tirelessly to meet their clients' esthetic goals.

An ultra-custom hair replacement salon must thoroughly know its craft. The salon must not be "factory reliant" and trapped in a "throwaway system" mentality. Hair replacement specialists must know how every decision in the initial hair system design will affect the final esthetic result.

Ultra-custom salons are in total control of the production process. They direct all base making, knotting combinations, density control systems, hair assembly procedures, hair processing techniques, fine-tuning procedures, and all other elements of the hair systems.

Further, ultra-custom salons are in total control of all post-production processes. Salons should perform all fine tuning, repairs and maintenance procedures on their own premises.

The ultra-custom philosophy dictates that every client in a salon gets ultra-custom systems, products and practices. A salon employee cannot perform "factory-reliant," substandard work with one client, then walk into a different room and use ultra-custom techniques with another.

At one time, dedicated artisans and craftspeople made hair systems for a select few who suffered from baldness. Humphrey Bogart and John Wayne benefited from some of the finest hair systems that existed in their time. Then, the factories and "middle man" companies began to dominate the industry. They merchandised mass produced, throwaway systems to their wholesale customers. Instead of a hair salon ordering one system for a hair systems wearer, the hair replacement salons ordered 3 to 4 systems for each customer to accommodate their new "throw away" approach. The factories and middleman companies reaped huge profits but artistry disappeared and the hair loss sufferer became condemned to living with inferior hair systems.

Today, few hair replacement salons are able to perform basic hair additions to systems on their premises. Most salons simply give their clients a new, inexpensive system whenever an old one needs modifications. The hair system artisan has almost become a relic from another era.

Farrell Hair Replacement was the first company to offer ultra-custom hair replacement with lace technologies for the average consumer. Now, anyone can have a system as good as those worn by great movie stars. There is no reason for a hair loss sufferer to be forced to wear cheap, factory-made systems anymore. Ultra-custom hair systems are back and are here to stay.

Richard Farrell, President
Farrell Hair Replacement
Los Angeles , California
April 10, 2004